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BLEKKO – Is this David vs. Goliath er… Google?

bleeko page

bleeko home page

Blekko Founded in 2007, and funded in part by two ex-Googlers, the site is now open for use.

When blekko was first demoed, it was made clear that it was not out to kill Google.  Rather blekko claims to be concerned with allowing users to search in a way that you “can’t do anywhere else,”  by focusing on what they call ‘slashtags’.  These tags allow users to search from a particular perspective or point of view.

At first I was confused about what slashtags were even after I visited their web site. What caught my eye was a statement about it’s search engine:

   “blekko is a better way to search the web by using slashtags. slashtags search only the sites you want and cut out the spam sites. use friends, experts, community or your own slashtags to slash in what you want and slash out what you don’t”

Furthermore , the site has what it calls a, web search bill of rights,’ :

* Search shall be open
* Search results shall involve people
* Ranking data shall not be kept secret**
* Web data shall be readily available
* There is no one-size-fits-all for search
* Advanced search shall be accessible**
* Search engine tools shall be open to all
* Search and community go hand-in-hand
* Spam does not belong in search results**
* Privacy of searchers shall not be violated***

This ‘web search bill of rights’ addresses some of the issues Google and other search engine users have with search in general, most notably items 3-6, and 9. The last one number 10 is Privacy  a major concern for some people.  Google’s search algorithm has long remained super secret even while refining it, and despite the claims of Bing, Yahoo, and Google, search results on all three are nearly identical.

A  Blekko video link that explains a slashtag : >>  What is A Blekko Slashtag?

What a blekko search query presupposes is that you don’t  not want news, sponsored links or content farms like  ehow or other items returned in a basic search.  You do not have to shift through half a page or more to find the result your looking for.


Now for The Good Stuff!!

Notice the SEO link tag under the site link in the above picture?  This along with the spam link are two very interesting features.  The spam tag will remove the site from any future searches you do with Bleeko.  The SEO link tag will display all the SEO information about the site you could want including it’s ranking all on one page.

SEO data from bleeko

I found this to be one of the best features of using Blekko.

Even not using slashtags I found blekko’s returned search results were more clean, less apt to overwhelm, and returned results as fast and as relevant, overall, than those provided by Google, Yahoo and Bing.

So in conclusion I think David has a good chance of standing up to Goliath…

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About Doug Murphy

I've been in the information technology industry for the last 25 years. Mostly as an application developer. Just to date myself I started using Visual Basic ver 1.0 for DOS when it first came out.... I Spent 5 years in the Navy and my love of the ocean continues. I currently live 2 blocks from the Atlantic Ocean. I live in a house that's 105 years old I have a garden. Life does not get any better then this....


One thought on “BLEKKO – Is this David vs. Goliath er… Google?

  1. Nice article I like the search results from bleeko.

    Posted by Lisa | April 23, 2011, 7:03 pm

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